Jake Cuenca too sexy for EDSA!

Jake Cuenca Bench Body Lost In Summer billboard at the Magallanes interchange is too hot for some moral guardians(?) and complaints from concerned motorists.

The most recent one is Bench-Body’s advertisement billboard of “new second skin” product depicting Jake Cuenca, Bench model and one of ABS-CBN’s celebrities, in a “provocative” pose wearing only a pair of scanty briefs.

A certain Atty. Romulo Macalintal, noted elections lawyer, and President Gloria Macapagal-Arroyo’s private lawyer, complained that “the billboard is an intentional and blatant disrespect for family values.” Atty. Macalintal further said that the campaign is a total disregard of his children’s right to be free from an excessive public display of vulgar, lewd and unwholesome product endorsements.

Cris Honrado, Advertising Standards Council (ASC) senior advertising specialist, said every advertisement, before it is put up in billboards, goes through a screening process by their review committee and is then issued a clearance. “It follows that there is no violation by Bench’s billboard, since it is up there.”

Do you think that the billboard of Jake Cunca is too hot for EDSA?

Popularity: 6% [?]

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